Indonesian Media Solutions

SEO your contents

Indonesian Media Solutions — Sun, 21 Aug 2011 16:51:17 +0000

SEO means „search engine optimization“. The purpose behind such an optimization is getting a good page rank on search engines like Google. The page rank determines how far up on a list your page will appear if people search for content that you page provides. If you provide all this content you want to have it found, don’t you? There are some basic rules that will boost you page rank. Let us share some of them with you.

SEO Quake for Firefox Browser © by Maria Reyes-McDavis

Let some important keywords appear bold.
Become linked to by lots of pages. Especially valuable are links to sub pages of your site.
Get widgets for social bookmarking so people can share links to your web pages on social networks.
Get multiple domains to cover different topics. This will raise the probability the at least one of your pages will be offered by the search engine. Usually, search engine will only offer one or two links to a domain and additional content won’t be found.
Assign descriptive titles to your link. This will be honored by some search engines.
Avoid that all you incoming links have the same title by given slightly different page names to your sub pages.
Create a site map which links to all of your pages and can be reached by a single click. This can also be established by a navigation bar on small sites. Such a map will guarantee that a search engine finds all of your pages by crawling through links of a depth of two levels only.

Using eZ Publish Object States

Indonesian Media Solutions — Fri, 19 Aug 2011 16:50:10 +0000

Beginning with version 4.2 of eZ Publish users can employ a feature called „Object States“. As with many new features in complex software this feature remains unnoticed by most eZ Publish users. However, there are a lot of ways object states can improve your workflow. Let me explain some of them.

Post it © by Phillie Casablanca

If you happen to worken in an office you will propably be quite accustomed to post-it notes. Object states are quite similar to these notes. The states define user permissions like reading, writing, deleting etc. on a per page base. This user permissions come in different sets that got recognizable names. These names include „Archived“, „Top Secret“, „Draft“ etc. and are printed on colored notes. The user can then choose what object state shall aply to a given page, folder, picture etc.

Once you have assigned object states to your document you can define how different use classes can access those documents. For example, you can arrange your pages in a way that normal users can only access documents without assigned object states whereas your content providing employees can access archived documents and drafts. The top secret documents would be restricted to the managing staff only.

You can also make automated use of object states. One possibility is to set all news older than a week to „archived“. If you want to publish press releases in several language you can assign a state to documents pending translations. Those documents were then allowed to be edited by the translators and the translators were allowed to assign the draft state to them. Those draft were afterwards allowed to be finalized and published by the PR-staff.

Advertize your expertise

Indonesian Media Solutions — Thu, 28 Jul 2011 17:29:51 +0000

One of the most valuable goods of business is its acquired expertise. Building this expertise might take quite a lot of time, but it will help you setting your business apart from its competitors. The value of the business will grow with the amount of unique and relevant expertise it can offer to its customers.

Writer

If you share some of your expertise openly on the internet, chances are great that potential customers will be attracted through this. By offering a small glimpse into your wealth of knowledge you will make a strong point in advertising your business. There are some ways that are more effective then others when it comes to publishing your expertise online. Here are some of them:

Answer questions before they are actually posed to you: by doing some research on social media sites and community forums you will quickly be able to define the prevalent problems of potential future customers. Have a close look on the issues that people want to be addressed.
Teach people what they want to learn: crawling through popular Google or YouTube search phrases will provide you with a long list of “how to” questions. Answering one of these question will certainly draw some attention to your site. You can provide an answer by writing a tutorial or by producing a short video. Whatever you do, make sure that it answers a popular “how to”-question.
Try to spread your knowledge: don’t only publish on your own website or blog. Try to use other platforms as well. These platforms can include open-access sites but also those sites, which moderate or select their published content. In the later case you will need to apply as a guest writer. However, a well written article will always have good chance to be selected.

Corporate films

Indonesian Media Solutions — Wed, 27 Jul 2011 22:02:22 +0000

As you may have experience yourself there are few forms of art that have as much impact on people than movies. If you have a message to communicate there might be nothing the equals the potential of a corporate film. It is one of the most effective tools to share your corporate’s message.

There are several issues that you corporate might want to convey, such as:

the corporate ID
its core values
its mission statements

Usually, the audience that is supposed to be reached includes colleagues and partners but also customers. The film can teach the business philosophy of the corporation in a visual and effective way. It can also be used to let some sort of healthy company culture grow.
What makes corporate films a strong tool for communication is the fact that it allows colleagues on a lower level of the business to speak. This way it can be avoided, to let a message appear to be sent solely from the management. Instead, the lower level worker can be made visible sharing his thoughts and delivering the important messages. This will allow other worker to identify with the policy that is advocated throughout the films. By focusing on the worker’s points of views, the film can follow a documentary approach that reflects the business philosophies and core values of the corporation while showing how these ideas are put into practice.

Indonesian Media Solutions has a long lasting experience in producing unique corporate films. Our flexible production system allows us to adapt to our clients varying budgets. Please contact us to get informed about the possibilities and conditions.

This blog

Indonesian Media Solutions — Wed, 27 Jul 2011 21:52:59 +0000

Our agency has a lot of skills and knowledge to share. This blog will center around our fields of expertise in media solutions. Please drop in once in a while.

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